AwareNow Media™ is a multimedia company
devoted to supporting the human cause.

We are a storytelling platform
dedicated to creating and sustaining positive social change.
We inspire and inform
while raising awareness one story at a time.

Rated 'O' for original & organic content,
with our magazine, podcast, films and events,
we work with industry and thought leaders
on local, national and global levels
to educate and empower an audience of millions.

• VISION
• MISSION
• POSITION

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This is our vision.

Our vision is to be the beacon of hope and change in the multimedia landscape, where every story has the power to spark meaningful dialogue and drive tangible social impact. We envision a world where our platform serves as a nexus for collaboration, innovation, and empowerment, connecting diverse voices and communities across the globe. With unwavering commitment to authenticity and integrity, we aspire to continuously push boundaries, challenge norms, and shape a future where empathy and social consciousness thrive.

This is our mission.

Our mission is to serve as a catalyst for positive societal transformation. Through our multimedia storytelling platform, we are committed to uplifting the human cause by crafting narratives that ignite empathy, understanding, and action. With each story we share, we strive to inspire, inform, and raise awareness, fostering a culture of compassion and change. Grounded in original and organic content, our magazines, podcasts, films, and events engage with audiences worldwide, working hand-in-hand with industry and thought leaders to educate and empower millions.

This is our position.

Storytelling is deeply intertwined with the essence of human existence and our collective journey. At its core, storytelling is an art form that transcends mere entertainment; it serves as a powerful vehicle for empathy, understanding, and connection among individuals and communities. Through storytelling, people share their experiences, dreams, fears, and aspirations, creating a tapestry of narratives that reflect the diversity and complexity of human life. One of the fundamental reasons storytelling is crucial to people is its ability to foster empathy and perspective-taking. When we listen to or share stories, we step into the shoes of others, experiencing their joys, sorrows, triumphs, and challenges. This process expands our emotional horizons, deepens our empathy, and broadens our understanding of the human condition. By engaging with stories, we learn to appreciate different viewpoints, cultures, and experiences, bridging the gaps that often divide us. Moreover, storytelling plays a pivotal role in advancing ‘the human cause’ by igniting conversations, challenging norms, and inspiring change. Throughout history, stories have been catalysts for social movements, driving awareness, activism, and advocacy for various causes, from civil rights to environmental conservation. Stories have the power to galvanize individuals and communities into action, mobilizing collective efforts towards a more just, equitable, and sustainable world. In essence, storytelling is not merely a form of entertainment or communication; it is a profound act of human connection, understanding, and transformation. It reminds us of our shared humanity, encourages us to embrace diversity, and empowers us to envision and strive for a better future, united by the threads of our stories.

​“Nothing gold can stay.” —Robert Frost

What began in Hollywood at a gold tie event recognizing social impact filmmakers—with the 'gold' shade serving as a symbol to honor one cause—quickly evolved.

We realized no single color could capture the full spectrum of the human experience.
So our focus shifted—from one shade to many, from a single cause to the countless ones that shape our shared humanity. What started as a tribute became a movement. Through storytelling and symbolism, we built a platform to support every cause that connects us.

Woman-owned. Black-owned. Veteran-owned. Disabled-owned. Led by lived experience, we’re more than committed—we’re called. We’re all in. To elevate humanity. To connect communities. And to turn powerful stories into lasting change—etched not in gold, but in impact.

Thank you for joining us on this journey.

Jack & Allié McGuire
Founders of AwareNow Media

AwareNow™ is fiscally sponsored by Creative Embers.

Creative Embers is a registered 501(c)(3) nonprofit organization that produces interactive works of art and media designed to educate the public and spark change within communities. Through fiscal sponsorships and micro-grants, we support organizations and independent artists creating forms of artistic activism. The mission of Creative Embers is to support independent artistic projects and provide opportunities for artists to further their communities' development, advocate for survivors, and creatively change our culture. They envision a world where artists are valued as an essential part of societal reform.

​EIN:  85-2954049