PLAY WITH YOUR PAST

Exclusive Interview with Kitty Bogle-Sherman and Coco Harmon 
Featured in 'ALIGN'
Hosted by Damkianna
Supported by Truth & Justice League

​Kitty Bogle-Sherman and Coco Harmon are more than sisters. They are co-founders, mothers, and purpose-driven leaders reshaping how we connect through technology. As the visionary founders behind Endora, they are building a platform designed to deepen human connection in a digitally saturated world, blending innovation with intention.

In a time defined by constant input, where we are endlessly consuming, scrolling, and absorbing, they recognized a quiet but critical gap: the need for reflection. What began as an app designed to gamify self-reflection has evolved into something far greater: an ecosystem of tools and experiences that invite individuals to pause, process, and reconnect with themselves and one another. Rooted in both personal insight and a shared vision for collective well-being, their work reframes technology not as a distraction, but as a catalyst for awareness and growth.

Endora is more than an app and more than a company. Kitty and Coco are cultivating a movement centered on meaningful connection, conscious technology, and a more human future.
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​DAMKIANNA: Kitty and Coco, I’d love to hear how you got aligned with the vision and the mission that is Endora? Tell us kind of the birth and the beginning of this vision and purpose, and then we’ll get into where it is now.

KITTY: Okay. Who wants to take that one? That kind of feels like you. It really did start with you, technically.

COCO: To go way back, the little seeds of the idea were planted way back in the day and really started rooted around this idea of looking at how our legacies are captured and passed down. When we started out really working on something together, it was more of a legacy-focused mobile app, and it kind of evolved from there as we got to learn more about the industry, learn more about how powerful our memories are, and learn more about intentional design and what users actually want.

We spent a few years really exploring those things. What we’re working on now is sort of the culmination of all of those learnings and leaning into where we think the real potential and shifting mindsets really lies. Do you want to get into that part of things?

KITTY: Yes. Somewhere along the way, we stumbled across the science of nostalgic reflection. One of Endora’s advisors is the leading researcher in this field. What we learned is that our theories and suspicions were confirmed. We had been working with memories, so to speak, for a year or two by the time we came into contact with the science, and we had started to notice things that were then confirmed by the research.

Now we know that simply reflecting on your memories actually fights loneliness, anxiety, and depression, and it sparks creativity, optimism, and gratitude. We believe that if we can make it really easy and fun, and in our case personalized, for people to do this, if we can scale that even a little bit, we can get to a tipping point where people start to reflect and wake up. Really, we’re trying to scale reflection to spark evolution at a societal level.

COCO: I think it’s beautifully rooted in the thesis that we’ve accidentally stopped reflecting. In the little moments throughout your day when you would just have a little moment of boredom or you’re waiting for something, that’s when you kind of naturally reflect. With social media, we are so distracted that in those little moments, instead of reflecting, our attention is completely captured by someone else.

If we’ve stopped reflecting, and reflection is a key ingredient in innovation and evolution, then that seems significant. We have a major problem.

If we’ve stopped reflecting, we’re too distracted, and we’re all just moving forward with our lives, but we’re also doing more than ever and creating more than ever. We’ve captured thousands of photos on our phones that then just sit there and are waiting. That’s where we see the opportunity. There is a lot of power in those memories. They’re restorative. They’re expansive. They actually make you feel more connected to other people. They help with loneliness, like you said.

There is so much opportunity sitting right there if technology is designed in a way to really design for that outcome, which is what we’re doing.

DAMKIANNA: Beautiful. You started by really gamifying reflection. The app ties into people’s phone albums, and then they get to play games. So, in those in-between moments, they get to reflect and also get to play a game.

COCO: Yeah. To explain that a little bit too, how did we come up with gaming? I think we also recognize that what we are competing with is social media. Right now, it does have everyone’s attention captured because we are in this weird dopamine loop that is really hard to escape. We wanted to meet people where they were.

We also discovered along this journey that casual mobile gaming is an industry that 80% of our target demographic participates in on a daily basis. Candy Crush, Solitaire, some of these old-school casual games are things that our target demographic likes to do. So we said, okay, what if we can combine the memories in your phone with these games people already like to play and just make the experience nicer? There are no ads on our app. It’s $20 to subscribe for unlimited access for the whole year. But if you want to play for free a little bit every day, you get 10 minutes a day. You can also earn more time. We’ve tried to really design with these light UX principles in mind.
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​DAMKIANNA: Amazing. As the journey has developed, because you guys are holding a lot, you’re moms, you’re tech founders, you have partners, families, and a lot going on, everything is a constant evolution. I’d love to share what else is evolving from the original core concept of Endora. I know you guys have been working on some really cool expansions. Would you share a bit more about that?

KITTY: Well, to go back to something that Coco said, reflection is a key ingredient in evolution. Ray Dalio, who is a guy we really appreciate and respect, has a quote that we reference a lot: pain plus reflection equals progress. Basically, that’s a math equation that you can’t really get around.

What we’re doing is saying, okay, everyone is in a lot of pain right now, and our target demographic is totally overwhelmed. Going back to why we met them with casual mobile gaming, it is because we knew that it’s kind of a luxury to be able to take time out for yourself and meditate or get serious about your spiritual journey when we know that these women are just struggling to survive.

Millennial women are the first generation of American women since the Great Depression to experience a decline in their overall mental health. That report came out a few years ago and tied that directly to social media use. That was the top factor driving that.

To be able to get people out of that, and it’s not their fault. It is not their fault. That’s where we want to live. That’s where we’re slotting in. To that point, we’ve got our mobile game option if that’s how you want to reflect, but then we’ve really expanded. We have a lot going on with Endora Productions. We’re creating content, and there will be short films coming. We’ve produced a film, but everything falls under the umbrella of scaling reflection to spark evolution.

We’re basically trying to reach people by extracting that theory of meeting people with mobile gaming. If you expand that, then entertainment is the best way to help people envision a better future. Lecturing isn’t going to work. People don’t really need any more fearmongering. We just need to be shown a better way.

We believe that technology so far has helped us envision this dystopian future, and we want to be part of envisioning something else. Because, as they say, if you can dream it, you can achieve it. We really believe that, but we want to use technology to help people dream more specifically and intentionally. That’s where the entertainment is coming in.

We’ve also expanded to space operations, which is fun. Do you want to talk about that?

COCO: Yeah. As a fun way of promoting our mission, we have worked with a partner, LifeShip, to put together a time capsule of memories that will then be mounted on a lunar lander and housed inside of a pyramid-shaped monument, land on the moon, and be there for billions of years.

We think that’s really cool because it’s an opportunity to send a little snapshot of the world right now, what’s important to people, and what message they want to send out into the universe. For people who are excited about space exploration, it’s also a way to channel our energy into positive things, working together, and unifying projects. That seems like a much better place to be.

Our little time capsule going to the moon is just one little thing that we’re doing to be in that space. You have until June to reserve your spot and submit your memory if you want to join us in this time capsule.

We’re really excited about that for a bunch of different reasons, but it should head to the moon in 2027. Right now, we have time to get the memories in, get the time capsule manufactured, get it mounted on the lunar lander, figure out what rocket it’s going to ride on to the moon, and all of those fun details.

​All of that has been really fun to work on. We have a fun merch collection that goes with it that’s moon-related, again, just meant to inspire and bring people together. We always joke that they always say, “Shoot for the moon and you’ll land among the stars.”

KITTY: Right. We’re like, “But isn’t the moon closer?”

COCO: We like to say, “Shoot for the stars and you’ll land on the moon.”

DAMKIANNA: I love that. It’s got to be a tagline on there. I can see that on one of your merch drops.

KITTY: Noted. One other thing I want to mention is on the app side of things. Our gaming app has been built for Millennial women, but with them serving as anchor points. So, Millennial women and their mothers and grandmothers and their children.

What we found out in early testing is that people were handing it off to their kids, and kids loved it. It’s so safe and so contained to the device, and there aren’t any weird ads, which, as mothers, we know what weird ads are out there on seemingly safe kids’ games. We don’t play that game, no pun intended, at Endora. We’re really leaning into that family-friendly element, and we’re also about to start producing some really fun content around Endora herself as a little animated character.

The other thing I want to mention is that Endora Social is in development. People are starting to talk about this. There will be a social media that emerges and wins that makes people feel good and doesn’t have any of the junk, and doesn’t control your mind essentially via the algorithm. We’re about to take a stab at that, and that will expand our capabilities into multiplayer. It will be a little more adult-oriented, but memories only.

DAMKIANNA: Incredible. Beautiful. Is that the full scope of the ecosystem that is happening right now? Are there any other layers of how people can plug in or get connected with you guys?

KITTY: We should probably mention the other thing, which would be our AI family short films. We have a new approach. We debuted at RootsTech, which is the world’s largest genealogy and family history conference, and it went over really well and apparently was very unique. We were excited about that.

We have an incredible creative director, and basically he took a very small amount of information from a family history, like four or six pages of written history and maybe six to eight photos. Then he was able to research using publicly available archives and create this cinematic retelling of our client’s grandfather’s life.

That is something that we’re starting to do. We have a really unique approach. We view AI as just one tool, but storytelling is still coming from humans. We just happen to have a very skilled department right now.

COCO: That really ties back to where we got started, which was seeing some little short films that had been created about our grandmother’s sister and her two sisters, and learning things about them that we just didn’t know and wouldn’t have known otherwise if it hadn’t been for these little films that had been made.

We really felt like everyone has a story to tell. When it’s your own family, it’s very powerful and very moving to understand your lineage. We want to put that in more people’s hands, not just certain people who can afford to create these documentaries about themselves.

We really want to get people in touch with their ancestors and finding stories. What is a story of family lore that you want to bring back to life? Using AI to bring back these human stories is a really exciting opportunity and could put it in a context for people in a way that they can really connect with.

KITTY: The other comment on that would be that our client’s aim was to engage her kids and grandkids with their family history because she had read research saying that when people know their family history, they have higher levels of resiliency.

​For a lot of people, maybe previous generations struggled more just to live than we do today, and there are a lot of lessons that could be learned there. But until now, really the way to connect with that would be reading a family history that someone has put together or looking at an old photo album. What people are finding is that today’s generation and up-and-coming generations, that isn’t how they engage with content.

The point is we want them to learn and derive the value from their history. So again, we’re using entertainment as the route to open people’s minds.

DAMKIANNA: Absolutely. I’m so excited to see that evolve. My dad is a huge history buff and has done a ton of family research. I just keep thinking, wow, how special to be able to bring to life and put into a cinematic format the history of your family, using these tools that are technologically forward, that a lot of people feel trepidatious about, but using them to connect more to our humanity and to our ancestry.

I’d love to hear from you guys just a little final thought or sharing. As you’ve been on this journey of reflecting more and connecting more with your ancestry, what has that brought about for you personally as you have built this opportunity for others to connect more deeply with themselves, their memories, and their ancestors?

COCO: The two words that popped into my head were gratitude and perspective. I think that really does sum up the power of what our memories can do and how they can impact your life.

KITTY: What comes to your mind? Well, I think, number one, feeling very empowered by especially our female ancestors that we learned about.

Our great-grandmother, who we never had the pleasure of meeting but feel very close to through our grandmother, was out in rural Arkansas seeing that roads got paved. They grew up in a national forest, the Washington National Forest. She brought Governor Rockefeller out to see that roads got paved. Then she testified in front of Congress about the importance of rural libraries.

We have her political writings, which are incredibly current, actually.

COCO: When you put that in context, this was a time when I don’t think women could get loans. Certainly there weren’t credit cards. Realizing what context was going on in the world when she was doing all of that makes it incredible.

KITTY: It really is. Connecting with that history has been really powerful because there are times on the journey, we always joke that we’re like Belle’s dad in Beauty and the Beast. We’re like, “A race. We’re off to a race.” Our kids are just like, “Oh my God.”

COCO: Off to another inventor convention fair.

KITTY: To keep going and to know that we’re on the right path, this is in our blood. We’re advocating essentially for our fellow humans. That’s definitely a big part of the journey.

We started this in 2020, so the world started to fall apart then. Obviously, it’s really been on quite the tear since then. Everything we’ve done has been against that backdrop. The evolutionary process personally, I’m like, who was that lady in 2020?

​COCO: I don’t even know her. It’s been a whirlwind. Like you said, balancing motherhood at the same time, which is obviously really important to us and its own learning journey, gives you gratitude and perspective too.

KITTY: I would say it’s like the biggest pressure cooker. Having children, startup world, especially when you’re somewhere where everyone thinks you’re crazy, because it’s just not the environment we live in, those factors will really push you to get to the heart of the matter, if you will.

There’s really no hiding in a lot of ways. So while I’m reflecting and thinking, it’s been a lot, I really can’t imagine it being any other way. I would just prefer to be awake. ∎

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